Aurora at CES 2024

Two weeks ago, the team at Aurora Financial Strategies had the incredible opportunity to attend CES, the world's largest consumer tech show. This annual event, renowned for showcasing cutting-edge technology and innovative ideas, was a thrilling experience for all of us. As a company deeply invested in understanding and leveraging technological advancements, CES provided us with a unique platform to observe firsthand the latest trends and breakthroughs in the tech world. From AI-driven solutions to revolutionary consumer electronics, the range of products and ideas on display was nothing short of spectacular. 

Fergus checking out Gentex's newest technologies

Witnessing Innovations from Industry Giants and Portfolio Companies 

One of the most exciting aspects of CES was seeing the largest companies in the world unveil their latest innovations. These industry giants, many of which we have conducted prior analysis upon, showcased technologies that are set to redefine the way we live and work. There was a large presence in auto manufacturers like Honda, Mercedes and Hyundai all showing off their latest tech as well as concept cars. It was particularly enlightening to see our portfolio companies present their newest products and strategies. This direct exposure not only reaffirmed our confidence in these investments but also provided us with deeper insights into their future potential. Witnessing their growth and innovation strategies in such a dynamic environment was incredibly reassuring. We viewed the exhibits of some of our holding companies like Gentex as shown below while also having the ability to scout out new opportunities.  


Emerging Technologies 

The heart of CES lies in its ability to spotlight emerging technologies. As a team focused on staying ahead in the financial sector, we were captivated by the advancements in all areas where technology is changing the competitive landscape. From seeing autonomous diggers to robotic chefs, we were able to get a better understanding about what industries are going to be faced with disruption moving forward. Understanding these trends is crucial for us, as they play a pivotal role in shaping our investment strategies. By gaining a deeper understanding of these emerging technologies, we can better anticipate market shifts and identify new investment opportunities. We also couldn’t resist trying out the fight jet simulator that one company had to offer. 


Insightful Panel Discussions 

During our time at CES, attending the panel discussions was particularly enlightening, especially the sessions featuring the CEO and founder of Snapchat and one with an EVP at Disney. The Snapchat discussion offered unique insights into how social media and augmented reality are intertwining to create new user experiences and marketing opportunities, which could have significant implications for future tech investments. Meanwhile, the Disney EVP's panel shed light on the evolving landscape of digital media and entertainment, highlighting trends in advertising, streaming services and content creation. These discussions not only broadened our understanding of the current tech environment but also provided valuable foresight into sectors that are rapidly transforming.  


Translating CES Insights into Investment Strategies 

Attending CES was not just about witnessing technological marvels; it was a strategic move to enhance our investment ability. The insights gained from this event are invaluable in helping us make informed decisions about adjusting the stocks within the portfolios we manage. By understanding the direction in which technology is moving and the companies leading this charge, we can fine-tune our investment strategies to capitalize on future trends. This experience has equipped us with a broader perspective, enabling us to offer more informed and forward-thinking financial advice to our clients. 

In conclusion, our visit to CES was a remarkable journey into the future of technology and innovation. It has empowered Aurora Financial Strategies with fresh perspectives and deeper insights, ensuring that we stay at the forefront of investment strategies in an ever-evolving technological landscape. 


Fergus Washington-Smith is an Investment Analyst at Aurora Asset Management, an Indianapolis-based subsidiary of Aurora Financial Strategies which is located in Kokomo, IN. He can be reached via email at fergus@auroramgt.com. Investment Advisory Services are offered through BCGM Wealth Management, LLC, a SEC registered investment adviser. This blog does not constitute advice. This is not an offer to buy or sell securities. Advisor is not licensed in all states. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. BCGM Wealth Management, LLC manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.  Clients may own positions in the securities discussed. 

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